An insulting term coined by SV types to refer to businesses which are not "changing the world" / aiming for a billion dollar exit. Instead they focus on providi

An insulting term coined by SV types to refer to businesses which are not "changing the world" / aiming for a billion dollar exit. Instead they focus on providing useful goods or services through modest means (no VCs) thus enabling founders to sustain a non-work post 5pm "lifestyle".