> Mails landing in your inbox that you'd rather not get, but which are not unsolicited (say, by you signing up for an account and confirming your address), Thi

> Mails landing in your inbox that you'd rather not get, but which are not unsolicited (say, by you signing up for an account and confirming your address), This itself is a redefinition of “spam” to exclude the types of spam businesses want to send. There’s a two-part test I use to define “spam”, which I think is aligned with both the historic definition, and how most users perceive it: 1) An e-mail is a marketing e-mail if, on the balance, the e-mail primarily benefits the sender, not the recipient. 2) A marketing e-mail is spam if the user did not explicitly opt-in to receiving them.