Happens all the time, movie studios typically have a team dedicated to product placement. They go through the script and mark any points where they could use a

Happens all the time, movie studios typically have a team dedicated to product placement. They go through the script and mark any points where they could use a specific product and then sell that as an ad slot. Mobile phones used in films are a very common example where companies like Nokia pay to have one of their phones used, and recently Bing have been doing it a lot.