Six years ago I was looking for a place to host a simple "archive" of blog posts with embedded media, and Tumblr was the easiest and most flexible by far, and t

Six years ago I was looking for a place to host a simple "archive" of blog posts with embedded media, and Tumblr was the easiest and most flexible by far, and the audience was already there in the form of the fandom for a couple of very specific TV shows. A lot of the fandom exists on Tumblr and Instagram and Twitter as well, but on the latter two, you can't have any permanence. It's all about the ever scrolling feed, and it's about getting on people's feeds again and again and again with new posts, new content all the time. And the type of content you can post there is extremely limited. Tumblr allows this style as well, and a lot of users engage in it. But it also allows for being an archive, a curated collection of long-form posts about a subject, tagged and organized and easily browsable, no matter how long ago the posts were made. I do not regret choosing Tumblr six years ago, and people keep discovering my stuff, keep liking it, keep reblogging it, which shows it was the right show. Let's hope Verizon doesn't fuck it up.