This can be really insulting, ascribing negative stereotypes to people and associating them with fictional characters. Like when people went after J.K. Rowling

This can be really insulting, ascribing negative stereotypes to people and associating them with fictional characters. Like when people went after J.K. Rowling for her "anti semitic depictions of jews". When she just made some greedy goblin characters and other people created the connection in their own minds.