I think you are right, and to date, QR codes have been underutilized. 9/10 times when I scan a QR code it takes me to a static menu page or worse, a PDF. But if

I think you are right, and to date, QR codes have been underutilized. 9/10 times when I scan a QR code it takes me to a static menu page or worse, a PDF. But if the QR code led to a dynamic page, then many of these upsell opportunities could be presented there. I have seen (an been upsold by) these offers on Ziosk tablets on the table (I believe at Applebees). Once someone has scanned the QR code, you can detect if they are a repeat visitor, and get them to register to earn rewards, store preferences, etc. When they order on the phone, you can suggest wine pairings, specials, etc. The benefit here is that the app never forgets to push the specials, whereas waiters often do. And you could adjust the specials in real time. I have had waiters push the special, and I order it, only to find out they just sold the last one.