Yes, it's also harder because it requires leaders with strength of character, willing to be misunderstood, willing to go against the grain, willing to stand alo

Yes, it's also harder because it requires leaders with strength of character, willing to be misunderstood, willing to go against the grain, willing to stand alone at times, even in the face of opposition. Weak leaders who don't do evil, but who also fail to do good, or fail to actively advocate and define doing good, are as much part of the problem because they fail in their responsibility of teaching, rebuking, correcting and training in matters of service. You would only need to "spin it as being in the company's best interests" if the employer truly believes that business on any basis other than service is the most profitable.