> For instance, disproportionate attention is placed on wildly successful “unicorn” companies, while the far greater number of unsuccessful companies often goes

> For instance, disproportionate attention is placed on wildly successful “unicorn” companies, while the far greater number of unsuccessful companies often goes unaccounted for. There is a "winner takes all" market effect on success stories in general. They almost become their own trope and honestly exhausting to hear the same ones referenced in every piece of literature and copy/pasted on social media. The reality is that if you do the things the 1% do, your odds are higher at becoming part of the 1%. The challenge though is that if everybody tells you that you need to do the things the 1% do, you're really doing what the 99% are doing. Your success is subject to your own story. Imitate, iterate, and make it your own.