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This made me do a bit of research -- and I didn't come across anything that really points to HTC being a youth brand above all else. They do well in the youth m
by michaelpinto 15y ago
This made me do a bit of research -- and I didn't come across anything that really points to HTC being a youth brand above all else. They do well in the youth market, but so does Apple. If you look at their ads they're trying to appeal to Gen Y, but I can't honestly say that they have the same sort of pull with that demo that you see with a brand like say Scion or even Google.
- tychobrahe 15y agoJudging from the advertisements in local phone stores here, I'd say that Samsung and Motorola appeal much more to the young folks, while HTC is more of a premium brand for executives and uber-geeks who want to fiddle with the bootloader. I think Apple is still sort of both... it still has the "cool" factor inherited from the iPod. But I know a bunch of 13, 14 year old kids (I work at an university, and we have a school) who have iPhones, and not one who owns an Android. But YMMV