By lowering the price, you increase the number of people who find it within their expected value calculation. By increasing the number of customers, you increa

By lowering the price, you increase the number of people who find it within their expected value calculation. By increasing the number of customers, you increase the number of data points. Increasing number of data points, if the product is good, will increase both confidence and expected value. (The latter because more people are likely to contact the data.) The spread of information will be geometric. The customer base will, at best, build quickly from a low base. However, the longer the low base period lasts, the greater the risk that some other application steals priority, ending the process. Lower prices. Market bomb. Raise prices once saturation assures that you build quickly from a medium base. Do this transparently so people don't bad mouth you, biasing future information.