4 ms·

Advertising doesn't want or need personalization or spying. (Media) Ad agencies are applied sociology and work on the law of large numbers. The large-scale spy

Advertising doesn't want or need personalization or spying. (Media) Ad agencies are applied sociology and work on the law of large numbers. The large-scale spying doesn't come from advertiser or agency demands. That's a thing that the large digital monopolies invented to give themselves even more social leverage. (Source - Over 17 years of experience in the digital advertising space.)

HWR_14 5y ago
So, you're saying that ad agencies are okay with just passively buying NxM pixels on somesite.com's homepage that is the same regardless of who is viewing them? If so, why is that business model so rare? It's a serious question, because I probably wouldn't block ads if they were passive images that just existed on a page.
- otabdeveloper4 5y ago
  > So, you're saying that ad agencies are okay with just passively buying NxM pixels on somesite.com's homepage that is the same regardless of who is viewing them? Yes, because that's exactly how TV advertising works, and ad agencies view TV advertising as much more effective than digital. > If so, why is that business model so rare? For this model to work, you need somebody to do the statistical real-world sampling for you, using surveys, experiments and all of the rest of the classical sociology tools. Companies like Google and Facebook are very much against this because it shifts the balance of market power away from data collection (Google's strong suit) to neural third parties that do meatspace data science and data interpretation.
  - HWR_14 5y ago
    I'm lost, you would need different (invasive?) data to replace the invasive spyware? Magic wand, I'm not sure what data you need to know. I'm curious about this because you're the first person in advertising I've talked to whose not all about microtargeted ads.

4 ms·

Advertising doesn't want or need personalization or spying. (Media) Ad agencies are applied sociology and work on the law of large numbers. The large-scale spy

by otabdeveloper4 5y ago

HWR_14 5y ago
So, you're saying that ad agencies are okay with just passively buying NxM pixels on somesite.com's homepage that is the same regardless of who is viewing them? If so, why is that business model so rare? It's a serious question, because I probably wouldn't block ads if they were passive images that just existed on a page.
- otabdeveloper4 5y ago
  > So, you're saying that ad agencies are okay with just passively buying NxM pixels on somesite.com's homepage that is the same regardless of who is viewing them? Yes, because that's exactly how TV advertising works, and ad agencies view TV advertising as much more effective than digital. > If so, why is that business model so rare? For this model to work, you need somebody to do the statistical real-world sampling for you, using surveys, experiments and all of the rest of the classical sociology tools. Companies like Google and Facebook are very much against this because it shifts the balance of market power away from data collection (Google's strong suit) to neural third parties that do meatspace data science and data interpretation.
  - HWR_14 5y ago
    I'm lost, you would need different (invasive?) data to replace the invasive spyware? Magic wand, I'm not sure what data you need to know. I'm curious about this because you're the first person in advertising I've talked to whose not all about microtargeted ads.