I’m not a crypto fan, but I’m not sure what that example demonstrates. A company made an overengineered gimmick just to show off their street cred; nothing came

I’m not a crypto fan, but I’m not sure what that example demonstrates. A company made an overengineered gimmick just to show off their street cred; nothing came of it, just as they expected, and it was a waste of the engineering. I’m lost as to how this reflects poorly on the engineering technique.