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Quite interesting article on the dynamics of launching social networks. They basically try to have every user from a specific community start using the service
by fgonzag 5y ago
Quite interesting article on the dynamics of launching social networks.
They basically try to have every user from a specific community start using the service at the same time, creating strong community wide network effects from launch instead of a fragmented user base with the traditional approach where users install at different times from their social peers as they learn about the app through marketing or word of mouth. Making so new users rarely have contacts on new apps whenever they try them out.
It seems the only reason this was targeted at high schoolers is because they focused their community boundaries on each high school, but this approach seems promising for any new social network targettig any community of any age
- scotty79 5y agoI think Google+ died due to gradual, drawn out rollout.
- londons_explore 5y agoInternally within Google I proposed G+ to launch to small communities first to test the products "social" features, with exactly this effect in mind. Leadership decided there was no way to launch to small communities without screenshots being leaked all over the web and them missing the initial press wave of the new product launching. The only way to do it would have been to launch under another brand (ie. Let the small test communities use G+, but without Google branding). Technically that was too hard to do - it was too integrated into Google infrastructure and services to hide the fact it was a Google product. I think leadership made the wrong call, and it resulted in the products rapid failure.