> I honestly thought all those well-paid engineers and UX designers who work there could make something better than that Don't forget that you are not Google's

> I honestly thought all those well-paid engineers and UX designers who work there could make something better than that Don't forget that you are not Google's customers. Their advertisers are their customers. You're just a product they sell. So the UX does exactly what it is supposed to do: get eyeballs on advertisements. Even if you click back at Google's scale inadvertent clicks are big money. Besides you seeing something advertised/promoted they got some free tracking data to sell. So long as whatever they linked to managed to load some tracking pixels or even full tracking scripts before you hit the back button that's more tracking data hoovered up. Even just the request for the resource is data for tracking purposes.