3 ms·

Tesla is known for doing less marketing than any other car company.

• vkou 5y ago
  It does less traditional ads-on-search-results-and-television marketing, it does its marketing through submarine articles in a favorable press, and social media. Elon Musk is also fundamentally incapable of staying quiet for more than five minutes, and for various reasons, has a large following of groupies, that do his marketing for him.
• heavyset_go 5y ago
  That sentiment is just part of their marketing, and it's working.