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> Since Tesla no longer has a media relations department, The Drive was unable to reach out to the automaker for comment. This makes them look really unprofess

> Since Tesla no longer has a media relations department, The Drive was unable to reach out to the automaker for comment. This makes them look really unprofessional, despite how cool Elon thinks it is.

KennyBlanken 5y ago
It's not a matter of being cool. It's a matter of going next-level with "no comment." Tesla has some bad PR, the press can't get anything out of Tesla so the story is dead out the door, and Telsa's PR team comes up with some stupid stunt to get social media trending on the stunt...problem solved. "Oh, you see that thing about Tesla?" is about their cars blinking their headlights to Christmas music, and not, say, the feds ramping up their investigation into Teslas slamming into roadside emergency vehicles. Standard corporate "disaster management" is essentially "hide everyone, don't say a fucking word, wait to get out of the news cycle."
- vkat 5y ago
  They do have a way of creating distractions to bury the stories that they don't like. The Cyberwhistle was launched just around the time of the whistle blower stories that were coming out. Kind of smart and I did not realize the connection until after a while.
- jopsen 5y ago
  > Standard corporate "disaster management" is essentially "hide everyone, don't say a fucking word, wait to get out of the news cycle." Usually, they throw in a lightweight apology. Saying something like: "we deeply regret the experience this particular customer had." Before they go to "no comment". I guess Elon innovated by simply saving "apology" part :)
- nexuist 5y ago
  Elon is clearly on some galactic brain game theory with this move because, despite firing all his PR people, people like you still think they have a PR department and not only that but their PR department runs the entire company and their product / software update release cycle! And they're apparently proactive enough to have the right card to pull for any given corporate disaster they may find themselves in! Why pay for a PR department when people still think you have one even without one? 0.02 - I don't think it's great that Tesla got rid of their media relations department, but I also don't think that they have people cracking the whip on holiday update deadlines so they can cover up NHTSA investigations or whatever. You don't get cool on social media by forcing it. Now, the Cyberwhistle is a different story... (disclosure: Tesla owner, no stock held)
- deleted 5y ago
  [deleted]
maxdo 5y ago
Whether you liked tesla or not, they been on a constant attack by traditional media. Every single miss do of tesla is amplified 1000 times, like their stocks. BMW recalled almost 1 millions cars due to risk of fire? Put on youtube "BMW on Fire" they still catching on fire. My friend jumped out of the BMW car in 3 rd lane of 6 lane highway, almost died. Did you see any bad press about it? So basically tesla had two ways, try to buy more of this media, or don't feed the troll. I think it's smart to just ignore corruption.

KennyBlanken 5y ago

It's not a matter of being cool. It's a matter of going next-level with "no comment." Tesla has some bad PR, the press can't get anything out of Tesla so the story is dead out the door, and Telsa's PR team comes up with some stupid stunt to get social media trending on the stunt...problem solved. "Oh, you see that thing about Tesla?" is about their cars blinking their headlights to Christmas music, and not, say, the feds ramping up their investigation into Teslas slamming into roadside emergency vehicles. Standard corporate "disaster management" is essentially "hide everyone, don't say a fucking word, wait to get out of the news cycle."

vkat 5y ago
They do have a way of creating distractions to bury the stories that they don't like. The Cyberwhistle was launched just around the time of the whistle blower stories that were coming out. Kind of smart and I did not realize the connection until after a while.
jopsen 5y ago
> Standard corporate "disaster management" is essentially "hide everyone, don't say a fucking word, wait to get out of the news cycle." Usually, they throw in a lightweight apology. Saying something like: "we deeply regret the experience this particular customer had." Before they go to "no comment". I guess Elon innovated by simply saving "apology" part :)
nexuist 5y ago
Elon is clearly on some galactic brain game theory with this move because, despite firing all his PR people, people like you still think they have a PR department and not only that but their PR department runs the entire company and their product / software update release cycle! And they're apparently proactive enough to have the right card to pull for any given corporate disaster they may find themselves in! Why pay for a PR department when people still think you have one even without one? 0.02 - I don't think it's great that Tesla got rid of their media relations department, but I also don't think that they have people cracking the whip on holiday update deadlines so they can cover up NHTSA investigations or whatever. You don't get cool on social media by forcing it. Now, the Cyberwhistle is a different story... (disclosure: Tesla owner, no stock held)
deleted 5y ago
[deleted]

maxdo 5y ago

Whether you liked tesla or not, they been on a constant attack by traditional media. Every single miss do of tesla is amplified 1000 times, like their stocks. BMW recalled almost 1 millions cars due to risk of fire? Put on youtube "BMW on Fire" they still catching on fire. My friend jumped out of the BMW car in 3 rd lane of 6 lane highway, almost died. Did you see any bad press about it? So basically tesla had two ways, try to buy more of this media, or don't feed the troll. I think it's smart to just ignore corruption.