I feel like this gets tried in various ways at different companies. One of the antipatterns it tends toward is that people try to get moved away from teams that

I feel like this gets tried in various ways at different companies. One of the antipatterns it tends toward is that people try to get moved away from teams that don't directly increase KPIs. Things like writing documentation, doing customer support, building internal tools, and other unsexy features get left behind. Meanwhile, all the most ambitious people move toward features that get people to buy things, click on things, focus attention on things, get angry at things, or be stuck on the platform.