Ask HN: Getting customer development contacts

I'm a big believer in customer development. The place I'm stymied is in getting appointments set up with potential customers. I am not a sales guy with a big Rolodex (worse, I hate the damn telephone!). How do I go about setting up these appointments? How do I get introduced and in front of my potential buyers? FWIW, my product is a SaaS product with sting enterprise overtones. I see sales people in our future, but I don't want to pay any now if i can help it.