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Exactly, it's simple economics: If Orbitz et al. get $5 per Airline ticket sold, they can only afford to pay Google up to $4.99 for the click. Google can take
by andrenotgiant 15y ago
Exactly, it's simple economics: If Orbitz et al. get $5 per Airline ticket sold, they can only afford to pay Google up to $4.99 for the click.
Google can take the $5 from the Airlines and laugh all the way to the bank.
- Djehngo 15y agoThe issue is that in order to do that google would have to only list flights from airlines that are willing to pay them $5. If the airline refuses to pay and google doesn't display their flights then their results are incomplete. The airlines will probably understand that google wants to be able to list their flights and will negotiate harder because of it.
- polshaw 15y agoThis is a dangerous game however; the flip-side is that the airline has more potential profit to lose by not having google to sell their flights for them.