4 ms·

...or so Google says, paternalistically. Yet for some reason this technique is used by about two thirds of publishers. I guess they're just throwing their money

...or so Google says, paternalistically. Yet for some reason this technique is used by about two thirds of publishers. I guess they're just throwing their money away? Somehow they fail to realize that Google knows best?

pclmulqdq 5y ago
There are good reasons to not use Google ads if you are a news site: you are competing with Google for being a news provider. Even if you would make more without header bidding, you might not want to use solutions like Google ads since that means supporting someone who is competing with you. I personally think header bidding is the next good evolution of the ad markets (and the ad market seems to agree), but there is a cost to it.
- civilized 5y ago
  How does Google compete with news providers?
  - throwaway6977 5y ago
    https://en.wikipedia.org/wiki/Google_News https://en.wikipedia.org/wiki/Google_News
    - civilized 5y ago
      How is a service presenting links to a publication competing with that publication?
      - Kalium 5y ago
        For a lot of people, the headlines are all they really want to read plus maybe a snippet of a sentence or two. News outlets that expect to sell those eyeballs lose out and consider this unfair competition from Google. Google, for its part, has been perfectly happy to remove publications from Google News at their request. Or leave entire countries.
        civilized 5y ago
        A competitor you can shut down at any time by asking isn't much of a competitor.
        Kalium 5y ago
        I agree with you that it's an exceptionally self-serving way of approaching the subject.
      - josefx 5y ago
        Because that completely replaces the front page of the news site, a page people normally visit just to find out if there are any articles worth reading. I can see how that leads to less ad impressions on the news site itself if people only visit it when they found an interesting article (and just that article) on google news.
        smegger001 5y ago
        To be fair most newspaper websites form pages I have seen have been eyebleedingly bad; stuffed to the gills with anti-patterns, obnoxious amounts of ads and some of the worst user interface designs I have seen on the internet. is it any wonder people use google instead of newspapers own sites?

pclmulqdq 5y ago

There are good reasons to not use Google ads if you are a news site: you are competing with Google for being a news provider. Even if you would make more without header bidding, you might not want to use solutions like Google ads since that means supporting someone who is competing with you. I personally think header bidding is the next good evolution of the ad markets (and the ad market seems to agree), but there is a cost to it.

civilized 5y ago
How does Google compete with news providers?
- throwaway6977 5y ago
  https://en.wikipedia.org/wiki/Google_News https://en.wikipedia.org/wiki/Google_News
  - civilized 5y ago
    How is a service presenting links to a publication competing with that publication?
    - Kalium 5y ago
      For a lot of people, the headlines are all they really want to read plus maybe a snippet of a sentence or two. News outlets that expect to sell those eyeballs lose out and consider this unfair competition from Google. Google, for its part, has been perfectly happy to remove publications from Google News at their request. Or leave entire countries.
      - civilized 5y ago
        A competitor you can shut down at any time by asking isn't much of a competitor.
        Kalium 5y ago
        I agree with you that it's an exceptionally self-serving way of approaching the subject.
    - josefx 5y ago
      Because that completely replaces the front page of the news site, a page people normally visit just to find out if there are any articles worth reading. I can see how that leads to less ad impressions on the news site itself if people only visit it when they found an interesting article (and just that article) on google news.
      - smegger001 5y ago
        To be fair most newspaper websites form pages I have seen have been eyebleedingly bad; stuffed to the gills with anti-patterns, obnoxious amounts of ads and some of the worst user interface designs I have seen on the internet. is it any wonder people use google instead of newspapers own sites?