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Probably not, since I doubt the ad network sends that much more of the margin it makes without Google back to the website.
by judge2020 5y ago
Probably not, since I doubt the ad network sends that much more of the margin it makes without Google back to the website.
- streptomycin 5y agoYou'd be surprised. Every time I've observed a switch to header bidding, revenue goes up like 50% or so. And I've heard the same from many other people. I don't think I've ever heard someone say it didn't improve revenue. And yes, that increase is after the new middleman takes his typical 20% cut!