> If you drove past a restaurant that had a big sign outside that said "no cockroaches here", what would you associate with it? In a town in which I expected f

> If you drove past a restaurant that had a big sign outside that said "no cockroaches here", what would you associate with it? In a town in which I expected from experience to encounter a few cockroaches during any visit to any restaurant, I would find that a reasonable, positive, encouraging message to advertise with.