> Every juicy problem has three layers. It starts with a practical need, turns into an emotional desire, and is topped with a captivating narrative. Stopped re

> Every juicy problem has three layers. It starts with a practical need, turns into an emotional desire, and is topped with a captivating narrative. Stopped reading there. Reads like an article from a magazine. It started that way too but I decided to give it a chance. This sort of thing should have its own genre called "Random profound junk for dummies", though I am not married to the name. I am sure there is a single word that means the exact same thing