I'm going to be a bit ornery about this one... Putting content in a Why, How, What? (Simon S. framework) ex post facto - like this one does with the three laye

I'm going to be a bit ornery about this one... Putting content in a Why, How, What? (Simon S. framework) ex post facto - like this one does with the three layer problem will write mba textbooks for ages... No, there are heroes... they just don't wear VP capes. Great products are all of these things innately, not through manufacture. The base is emotional relief that your customer isn't alone in experiencing a problem - it is finally solved - and they evangelize to others that they are now 'healed.'