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That's the wrong metric. These people aren't expecting that kind of engagement with commercial posts, just the exposure of them. I don't like and comment the
by kristopolous 5y ago
That's the wrong metric.
These people aren't expecting that kind of engagement with commercial posts, just the exposure of them.
I don't like and comment the posts from the manufacturers of the food I buy at the supermarket. That's an impressions game.
The culture wars ads get additional boosts to get those impressions.
It's a gambit that assumes most people either don't care or are happy if there's a trans person in the ad and the lift they get from the interacting malcontents in aggregate pays off.
Probably does. I keep seeing them. Or at least whatever 3rd party ad agency companies like Kroger's and Aetna uses knows how to juice those numbers up to keep the contracts
I wonder if I would see more if I followed celebrities that take strong issues with this stuff. It'd be a great thing to test
They're all just marketing tricks. The difference is they're not tricking you. Instead they're attempting to trick Facebook
- BbzzbB 5y agoFair, the low likes could be vastly under-selling how many impressions they get and their click-through rate. Clearly it makes at minimum some money (and possibly a good amount) for the owner to be so diligently keep the page chugging along, I just remember being impressed how little engagement they get for 2M likes page on "their" items vs the "questions". If you scroll through Kroger's page [0] for instance, they have fewer likes (1.6M) but still get >80/100 reactions on every post including item promotions, though they are clearly better at crafting stories around them rather than plain "check this item, buy it here". 0: https://www.facebook.com/Kroger/ https://www.facebook.com/Kroger/
- kristopolous 5y agoI just scrolled through my feed. Here's some examples https://www.facebook.com/permalink.php?story_fbid=4712363332141298&id=172190346158642 https://www.facebook.com/permalink.php?story_fbid=4712363332... https://www.facebook.com/Ralphs/posts/4560117287409389 https://www.facebook.com/Ralphs/posts/4560117287409389
- BbzzbB 5y agoAren't those examples showing the discrepancy? The bait page has (roughly) 0-5 likes for 2.15M followers, these have respectively 140 likes for 270k followers and 360 likes for 25k followers. Either the dropshipping posts from the former really don't get a lot of exposure as opposed to their bait posts, or their audience hardly engages with it (perhaps as it is off-brand for a "question page").