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How much does it matter here tho? I think it gatters likes/follows and baits enough people to check the profile, but the conversion rate seems extremely low (th

by BbzzbB 5y ago

How much does it matter here tho? I think it gatters likes/follows and baits enough people to check the profile, but the conversion rate seems extremely low (tho I guess that may be good enough with these numbers). In OP's blog previous post [0] on "Thinkarette Lifestyle" [1], their engagement baits gather hundreds to thousands (to millions with homeruns) of comments while the dropshipping posts gather 0 to 5 likes a piece - a page with >2M likes. 0: https://www.garbageday.email/p/when-the-traffic-firehose-is-pointed https://www.garbageday.email/p/when-the-traffic-firehose-is-... 1: https://www.facebook.com/Thinkarete/ https://www.facebook.com/Thinkarete/

kristopolous 5y ago
That's the wrong metric. These people aren't expecting that kind of engagement with commercial posts, just the exposure of them. I don't like and comment the posts from the manufacturers of the food I buy at the supermarket. That's an impressions game. The culture wars ads get additional boosts to get those impressions. It's a gambit that assumes most people either don't care or are happy if there's a trans person in the ad and the lift they get from the interacting malcontents in aggregate pays off. Probably does. I keep seeing them. Or at least whatever 3rd party ad agency companies like Kroger's and Aetna uses knows how to juice those numbers up to keep the contracts I wonder if I would see more if I followed celebrities that take strong issues with this stuff. It'd be a great thing to test They're all just marketing tricks. The difference is they're not tricking you. Instead they're attempting to trick Facebook
- BbzzbB 5y ago
  Fair, the low likes could be vastly under-selling how many impressions they get and their click-through rate. Clearly it makes at minimum some money (and possibly a good amount) for the owner to be so diligently keep the page chugging along, I just remember being impressed how little engagement they get for 2M likes page on "their" items vs the "questions". If you scroll through Kroger's page [0] for instance, they have fewer likes (1.6M) but still get >80/100 reactions on every post including item promotions, though they are clearly better at crafting stories around them rather than plain "check this item, buy it here". 0: https://www.facebook.com/Kroger/ https://www.facebook.com/Kroger/
  - kristopolous 5y ago
    I just scrolled through my feed. Here's some examples https://www.facebook.com/permalink.php?story_fbid=4712363332141298&id=172190346158642 https://www.facebook.com/permalink.php?story_fbid=4712363332... https://www.facebook.com/Ralphs/posts/4560117287409389 https://www.facebook.com/Ralphs/posts/4560117287409389
    - BbzzbB 5y ago
      Aren't those examples showing the discrepancy? The bait page has (roughly) 0-5 likes for 2.15M followers, these have respectively 140 likes for 270k followers and 360 likes for 25k followers. Either the dropshipping posts from the former really don't get a lot of exposure as opposed to their bait posts, or their audience hardly engages with it (perhaps as it is off-brand for a "question page").

by BbzzbB 5y ago

kristopolous 5y ago

That's the wrong metric. These people aren't expecting that kind of engagement with commercial posts, just the exposure of them. I don't like and comment the posts from the manufacturers of the food I buy at the supermarket. That's an impressions game. The culture wars ads get additional boosts to get those impressions. It's a gambit that assumes most people either don't care or are happy if there's a trans person in the ad and the lift they get from the interacting malcontents in aggregate pays off. Probably does. I keep seeing them. Or at least whatever 3rd party ad agency companies like Kroger's and Aetna uses knows how to juice those numbers up to keep the contracts I wonder if I would see more if I followed celebrities that take strong issues with this stuff. It'd be a great thing to test They're all just marketing tricks. The difference is they're not tricking you. Instead they're attempting to trick Facebook

BbzzbB 5y ago
Fair, the low likes could be vastly under-selling how many impressions they get and their click-through rate. Clearly it makes at minimum some money (and possibly a good amount) for the owner to be so diligently keep the page chugging along, I just remember being impressed how little engagement they get for 2M likes page on "their" items vs the "questions". If you scroll through Kroger's page [0] for instance, they have fewer likes (1.6M) but still get >80/100 reactions on every post including item promotions, though they are clearly better at crafting stories around them rather than plain "check this item, buy it here". 0: https://www.facebook.com/Kroger/ https://www.facebook.com/Kroger/
- kristopolous 5y ago
  I just scrolled through my feed. Here's some examples https://www.facebook.com/permalink.php?story_fbid=4712363332141298&id=172190346158642 https://www.facebook.com/permalink.php?story_fbid=4712363332... https://www.facebook.com/Ralphs/posts/4560117287409389 https://www.facebook.com/Ralphs/posts/4560117287409389
  - BbzzbB 5y ago
    Aren't those examples showing the discrepancy? The bait page has (roughly) 0-5 likes for 2.15M followers, these have respectively 140 likes for 270k followers and 360 likes for 25k followers. Either the dropshipping posts from the former really don't get a lot of exposure as opposed to their bait posts, or their audience hardly engages with it (perhaps as it is off-brand for a "question page").