> While these changes feel like an answer to the rise of Google+, the search giant’s social network, Ross says that’s not the case. “We’ve been iterating on thi

> While these changes feel like an answer to the rise of Google+, the search giant’s social network, Ross says that’s not the case. “We’ve been iterating on this in the last four years,” he said. Then this is going to be a revolutionary feature, because four years is a damn lot of time to spend of friends list management. Just for once I'd love to see a company say "yeah, our competitor released something that really made us get off our asses." It would be something refreshingly close to honesty, and at least in this case the turnaround time on the response isn't really embarrassing.