3 ms·

I didn’t know IGN bought Humble. That really explains a lot.

• schnevets 5y ago
  It just introduces more questions. Namely, "Why did Ziff Davis (a mostly media and marketing company) feel the need to buy a gaming storefront?"
  • Ekaros 5y ago
    Synenergy is there. If you could push referrals from your media to your own store. As a whole it makes lot of sense. Not that I think it got implemented.
  • falcolas 5y ago
    I imagine the sales pitch went something like: "Portfolio diversification and a committed customer base for cheap".
  • yawnxyz 5y ago
    it sounds like the same reason why AOL + Time Warner merged, or whatever it is Yahoo has been doing in the last 20 years...