In my experience, most people who think they don't have an itch to scratch are so used to living with their itches that they think that's just the way things ar

In my experience, most people who think they don't have an itch to scratch are so used to living with their itches that they think that's just the way things are. Realizing that every time you are frustrated in any way represents an opportunity to make things better is a personal "Aha!" moment. Have you ever: * Searched and searched for a product or service you thought must exist but essentially found nothing? * Searched for a product or service and had to wade through 4 pages of results until you found what you were looking for? * Tried to do a common task and been frustrated at how cumbersome the workflow was? * Thought "if only I could..." or "why can't I just..." Basically any time you say "dammit!" or "sheesh!" is an opportunity. Not all of these things will be solvable, or maybe solvable but not by you. But some will be solvable by you, and of those some might have a chance of turning a profit. But none of that will be available to you until you start realizing that you actually do have itches.