That's an interesting idea. I'd be surprised if this was true on the simple grounds that this kind of cross fertilization and business unit coordination is very

That's an interesting idea. I'd be surprised if this was true on the simple grounds that this kind of cross fertilization and business unit coordination is very agile and the times doesn't strike me as agile as a parent company. BUT... if it is true it's a very canny maneuver. Again, this kind of inside view of the process (the business end of getting this through) would be great to hear about. (are the times ad sales coordinated across BUs? this would be the big tipoff... if so then I can see the redesign being coordinate)