To echo one of the possible reasons for desaturatuon trend is a curiuos widespread of badly configured screens out there. Same problem as was back in time in a

To echo one of the possible reasons for desaturatuon trend is a curiuos widespread of badly configured screens out there. Same problem as was back in time in a random hotel an image on a room TV set would be way overly saturated and often the contrast/brightness balance would be off too. These days the default profiles on TVs are better, but perhaps people's expectations may be off from the past experiences. Just the other day, by chance witnessed a neighbor's gigantic TV wall with a pronounced orange cast and almost toxic spill of overly saturated colors showing something as mundane as news broadcast... No need for any dramatic enhancement here. Well, perhaps the warmed tones are deliberately set for some other primary content ...I don't need to know. So, aesthetic may be at play, but simple lack of a technical ability to configure the screens may still be the factor, so directors may be compensating for the target medium, which in this day is prevalently a TV/device screen.