FWIW, major college football programs are usually net positive for the school. In some cases they subsidize the other athletic programs. https://247sports.com/

FWIW, major college football programs are usually net positive for the school. In some cases they subsidize the other athletic programs. https://247sports.com/LongFormArticle/Ranking-college-footballs-most-valuable-programs-Alabama-Michigan-Texas-Georgia-Ohio-State-Oklahoma-178007658/#178007658_7 https://247sports.com/LongFormArticle/Ranking-college-footba... As far as where it goes, I think a ton goes into new buildings and amenities. I went to Auburn a decade ago and the campus looks completely different. Everything is new and shiny. I assume there are also a ton of administrators.