I find it odd that the author equates "cool stuff to work on" with "cool tech". As I have gotten older, I have become less interested in specific technology an

I find it odd that the author equates "cool stuff to work on" with "cool tech". As I have gotten older, I have become less interested in specific technology and more interested in what that technology enables. There's a big reckoning going over the effects that big tech has had on our society, and engineers are not immune from this. A lot of us are interested in more than cool new languages, hot new frameworks, and massive scale deployments. The author touches on this a bit, mentioning Elon Musk and Tesla/SpaceX, but focuses more on cool products like rockets and self-driving cars and not about, say, the future of humanity in space, or reshaping personal transportation. These are the kinds of impacts that really matter: What is the company actually doing for its users? Does it solve a real problem? Is society better off because of it? Start by addressing these concerns and I will be much more interesting in working for your company.