This! Also compared to a mobile ecosystem which is actually dependent on a few centralised players for distribution. WEB is still arguably free. You can choose

This! Also compared to a mobile ecosystem which is actually dependent on a few centralised players for distribution. WEB is still arguably free. You can choose your social network - if you don't like it, create one. You can choose where to store your data - if you don't like it, move it. You can choose where to host your website - if you don't like it, you have options... etc.