Everything from trying to reduce drop-off during initial sign-up, to increasing likelihood of converting from a trial user to a paying customer, all the way to

Everything from trying to reduce drop-off during initial sign-up, to increasing likelihood of converting from a trial user to a paying customer, all the way to creating in-app cross-sells to recommend our customers try other products we built. Almost everything we build is initially an experiment, and we have analysts run the statistics against a control group to see if it worked before productionising.