> If you’re a strictly B2B company, you work when businesses work. That means “9-5” schedules, most major holidays observed, and almost no weekend pager duty. M

> If you’re a strictly B2B company, you work when businesses work. That means “9-5” schedules, most major holidays observed, and almost no weekend pager duty. Mention this to your prospects. A sane workplace with defined starts and ends to the workday is very attractive to a certain kind of engineer - the kind that likes to be home for dinner, and read their children bedtime stories, for example. I am the "kind of engineer" that stereotypically should be throwing themselves into the cogs -- mid twenties, bachelor, etc. I have the fortune of working for a B2B shop that is exactly like this, and sure -- I might not have quite as much experience now as a guy that has spent the last 18 months doing 60-80 hour weeks. On the other hand, I have been able to focus on my writing and speaking, build some cool projects and work on an open-source team, not to mention really improve my physical health. Living to work is not worth it to me, and I am very hesitant to look at low-to-mid-level positions in FAAMG or startups as a result.