I think that it would be more efficient to do so NOW, when a lot of people rely on his product, than in 1 year, when most people will have found something else.

I think that it would be more efficient to do so NOW, when a lot of people rely on his product, than in 1 year, when most people will have found something else... As this product will stop working, people will move on quite fastly I think it's just responsible. And maybe he dosen't want to be the one that allowed triggering a lot of porn ads on people that trusted him (and his domain) to avoid ads