If you lower it to $4.99 people will tell you it's too expensive. If you make it free, people will complain that there isn't a paid version or that it doesn't

If you lower it to $4.99 people will tell you it's too expensive. If you make it free, people will complain that there isn't a paid version or that it doesn't do X/Y/etc Do not let a few people decide if you should lower your price. If you don't sell anything, then maybe it's the price, but get some DATA first. I personally didn't think $15 was too much, but I have a PC. IMO, $10 looks cheap, $4.99 looks trivial, $20 looks greedy, but $12/$15 seems respectable for a utility. I just paid $25 for a small graphics tool 2 days ago. If it has value, it's worth it.