https://en.wikipedia.org/wiki/Willingness_to_pay https://en.wikipedia.org/wiki/Willingness_to_pay Willingness to pay is an economics term which means basically

https://en.wikipedia.org/wiki/Willingness_to_pay https://en.wikipedia.org/wiki/Willingness_to_pay Willingness to pay is an economics term which means basically what you stated in your comment.