Business and people will take the path of least resistance. If only a small part of my traffic / business comes from the EU yet I am going to incur huge costs,

Business and people will take the path of least resistance. If only a small part of my traffic / business comes from the EU yet I am going to incur huge costs, and have to fundamentally change the way my business runs to comply with GDPR guess what, the EU is getting blocked, as make not sense to do it. My current company does not really collect user info, does no business at all in the EU or is even consumer facing in the US but looking at our internal processes it would be almost impossible to comply with GDPR with out changing MASSIVE amounts of internal processes and procedures.