That’s a good example of self-reinforcing stereotypes or, maybe, correlation without causation. Apple projects get a big team, launch, and then tend to languis

That’s a good example of self-reinforcing stereotypes or, maybe, correlation without causation. Apple projects get a big team, launch, and then tend to languish because the team moved on to the next thing. “Business types” have little to do with it: as far as we can tell, more or less nothing is happening. That’s not the outcome of a bad strategy, which tends more towards lots of activity with little usefulness. The possible correlation could come from the fact that when development is more or less suspended, the tech people hand over to business because that’s all that is supposed to happen from here on. HomeKit has -art era and customers just like iTunes or the App Store, so it often operates like an ongoing business rather than a software project. There have also been several instances of projects languishing where we know tech people were still in control: Scott Forstall alone ran Siri, Maps, the App Store and iTunes at times where they each saw stagnation at best.