>It's strange because they have clearly spent a LOT of time pushing partner channel development and certification. But the software side, the part that the user

>It's strange because they have clearly spent a LOT of time pushing partner channel development and certification. But the software side, the part that the user actually interacts with, seems so under thought. Yeah, and strategically it seems pretty important too. Even more so since that area is an important aspect to the future value of not just existing stuff like their watch or siri, but future wearables like AR. And it seems like something that should mesh fairly well with Apple's core competencies and business (unlike, for example, a frigging car). It's also an area with massive privacy and security concerns which should also be a natural extension of some of their efforts. Yet somehow it's just an unpleasant mess. Simultaneously too limiting and yet awkward to work with or troubleshoot. And even stranger, they've put real effort recently into power user automation stuff with their Shortcuts/Automation/Automator items. Guess we're seeing the classic shadow cast by internal organizational politics, power, and attention that's all out of view. May just be another aspect of Apple's organizational structure, which is excellent at singular vertical efforts but mediocre at multitasking.