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Yeah when I clicked into the comments I was hoping for a discussion on the ethics of hiring a firm to trash talk unions (for or against). Instead it’s like the
by rapind 5y ago
Yeah when I clicked into the comments I was hoping for a discussion on the ethics of hiring a firm to trash talk unions (for or against). Instead it’s like the Google 50c party arguing the merits of unions.
I’m uncomfortable with companies constantly trying to influence their employees opinions. It’s marketing turned inwards. I’m not so naïve to be surprised, but I would never work at a business who employed tactics like this.
- Starlevel001 5y agoI'm really not sure why you were hoping for that on a forum attached to a venture capitalist firm site.
- d4mi3n 5y ago> It’s marketing turned inwards. I believe the word for this is propaganda: prŏp″ə-găn′də noun 1. The systematic propagation of a doctrine or cause or of information reflecting the views and interests of those advocating such a doctrine or cause.
- z3c0 5y agoTBF marketing turned outwards is technically propaganda as well.
- d4mi3n 5y agoYou are technically correct—the best kind of correct. I think the big distinction here is that external marketing is trying to change public opinion in pursuit of profit to the detriment of competitors (presumably). Internal marketing as discussed in the OP is trying to change employee opinion in pursuit of profit to the detriment of the employee.