Depends on the user & use case: Researchers use LaTeX heavily for papers. It has a learning curve, but once mastered it is very powerful. Markdown is being in

Depends on the user & use case: Researchers use LaTeX heavily for papers. It has a learning curve, but once mastered it is very powerful. Markdown is being increasingly used for code documentation nowadays. `readthedocs`, github pages work well with markdown syntax Publishers tend to layout professional documents with Adobe Illustrator / InDesign. All the common magazines generally use it, unless they have some custom sauce built-to-order