I’m not sure voting on something universal at that scale would be practical, but I do think your underlying point that the people should be deciding what inform

I’m not sure voting on something universal at that scale would be practical, but I do think your underlying point that the people should be deciding what information is “better” is the right thing to emphasize. Allowing people to have more control over the types of networks that advertise to them and what they want to opt in and out of would I think be a lot safer and more practical than trying to come up with some universal criteria for what is and isn’t “better” advertising. My point in advocating the DoD should maybe try counter signaling with better info was meant to imply that the people receiving the advertisements are the ones deciding what information is better. If the DoD can’t make an honest counter against certain types of alleged information warfare, that should prompt them to ask “whats wrong with our message”, not “what do we do to make sure users only see our message”.