Author is a content marketer, I assume this article is more part of his content strategy than being something which I'm a target audience. The "why" of reading

Author is a content marketer, I assume this article is more part of his content strategy than being something which I'm a target audience. The "why" of reading the book is maybe the only thing I care about here. Depending on the why, maybe I wouldn't read a book for a certain thing which interests me. If it is something which interests me, then I want to understand the message of the author. And then I may want to build on that message and work to connect it to the web of my other interests. The pace of the reading becomes irrelevant. Or you could become faster as you get more skilled with this process. I just just assume that people growing their social profile read bestseller books as something to talk about to become part of that culture. It's like a bookshelf rolodex or something. Read the book, Tweet about it, maybe get the author's attention. Write a post about how to grow your book rolodex at 50 contacts a year.