Anytime someone asks you what makes you better than an established competitor please don't ever, ever say something along the lines of "because <competitor> suc

Anytime someone asks you what makes you better than an established competitor please don't ever, ever say something along the lines of "because <competitor> sucks". It's better to acknowledge your competitor's legitimacy and respond with how your product is better. Chauvinism has a place, but I think you have to be careful with it.