All Apple has to do is wait this out as the social ostracizing is just a convenient side effect of their scarlet lettering. The color coding was made to inform

All Apple has to do is wait this out as the social ostracizing is just a convenient side effect of their scarlet lettering. The color coding was made to inform users that SMS fallback was being used if green, which went on to mean "unencrypted". Monopolies are tolerated if no anti-competitive practices are employed, here, the competitor shot itself in the foot 13 times and asked Apple "why did you do this".