Strong agree, and here's my anecdote: Around the time that they started f-ing around with 15 different chat apps and killing off products, and integrations wit

Strong agree, and here's my anecdote: Around the time that they started f-ing around with 15 different chat apps and killing off products, and integrations with other products, was when a Google account with "integration" started to become more of a hassle than worthwhile to me, personally. I used to use gChat, Hangouts, etc. but now I just use iPhone stuff since everyone I know has iPhone stuff. Apple hasn't deprecated anything since at least 5 years ago (the last time I had a work iPhone) so to me that signals that I can keep iPhones and not have to continually figure out what the "new way to chat" is, like I had to with Google. I've almost completely migrated from Google, except for Photos (which is superior to alternatives, IMO; I can actually backup my Google Photos from my Linux CLI whereas I couldn't figure out how to reliably do that with Apple Photos) and Google Search usage. I have had my Gmail account since ~2004 and I basically killed/deleted all of the services in my Google account now (even Google Voice sucks now, so I basically abandoned my phone number I used from ~2001 that I ported into it) except for forwarding email to my new email address and using Photos. I used to be "all in" with Google, but they made it too hard to keep using stuff that kept being killed off, so they dug their own grave.