>SMS just plods along, never really gaining or losing market share SMS lost huge market share to messaging mobile apps so EU telecoms changed their business mo

>SMS just plods along, never really gaining or losing market share SMS lost huge market share to messaging mobile apps so EU telecoms changed their business model from selling SMS messages and/or calls plans to selling GBs data plans. For example you can buy unlimited daily, weekly or monthly data plan or x amount of GBs data plan. Some EU telecoms went so far to sell bundled apps data plans like this https://upload.wikimedia.org/wikipedia/commons/4/4e/%2B_Smart_Net_-_advertisement_offering_service_packages.png https://upload.wikimedia.org/wikipedia/commons/4/4e/%2B_Smar...